Out of all the digital marketing channels at our disposal, email is the most powerful. Whether you’re a B2B or B2C marketer, if you embrace email marketing, you’ll find that your efforts and financial investment will pay off big time.
Sure, you can generate leads for your business using other means. After all, there are businesses that thrive without an email list.
However, the benefits of email are substantial and striking, especially compared to social and search channels. It’s estimated that you get a $39.40 return on every $1 invested into email marketing.
US-based healthcare clinic contacted Atta Muhyuddin, the CEO of Marketing Breath for the b2b email campaigns.
The business wants collaboration with other healthcare providers in that niche, so getting the data of relevant people was the first obstacle.
Step-1: To get the data for b2b email marketing campaign, multiple options were available for Atta Muhyuddin. But the best one would be the one that saves time and improves productivity too.
So we decided to get data by using AI tools.
Step:2 Personalized domain emails were used.
Step 3: Multiple email templates were created
Step 4: Mailchimp account was created
Step 5: It was decided to send the email marketing campaign 2 days a week and use the best content.
Attach SS here