Need
Digital Marketing Solution?
Influencer Marketing
About project
The New York-based hospital contacted Atta Muhyuddin, the CEO of Marketing Breath in early 2022 for the business outreach campaign.
Among other plans to increase the hospital website traffic and get more leads, Atta Muhyuddin showcased his unique and pragmatic plan for influencer marketing.
The Problem
The owner of the hospital disclosed that they tried to outreach influencers earlier too but even the influencer with 100K followers demanded 500 dollars for one social media post.
This was too much for a new hospital to try to do brand awareness.
Hospitals required influencers to share their content on social media profiles. This could help them drive some traffic, and leads and get brand recognition.
The Solution
- Created a plan to target influencers in the healthcare industry
- Identified 10+ relevant niches for healthcare
- Outreached influencers for the roundup in their respective field
- Atta Muhyuddin implemented Award Bait and Crowdsource Manual Plan
The results
- High-following influencers with millions of followers shared the roundup article and appreciated the hospital website for its efforts.
- 383% increase in social media referral traffic was observed
- An increase in leads was observed
