Email Marketing & Automation

Email Campaigns and Flows That Turn Your List into Repeat Revenue.

Email marketing is the backbone of customer retention. Marketing Breath plans, designs, develops and manages revenue-focused email campaigns using platforms like Klaviyo, Mailchimp and HubSpot — while keeping a close eye on domain reputation, deliverability and long-term inbox health.

What We Focus On

01
Retention-Led Revenue

We help brands turn new and existing customers into repeat buyers through timely campaigns and automated journeys.

02
Up to 3 Campaigns Per Week

We can plan, design, write, build and manage a consistent campaign calendar without overwhelming your list.

03
Designed and Developed Campaigns

Every campaign is built with clean layout, strong messaging, mobile-first design and clear CTAs.

04
Deliverability Protection

We monitor sending behaviour, list quality and domain reputation so growth does not damage inbox placement.

Email Marketing Should Work Like a Retention Engine for Your Business.

Many brands can generate a major share of revenue from email when campaigns, automations, segmentation and deliverability are managed properly. We build systems that speak to the right customer, at the right time, with the right offer.

Campaign Strategy

We plan weekly campaign ideas around offers, product launches, seasonal demand, customer pain points, education, social proof and urgency.

Email Design & Development

We create polished, mobile-first email layouts with strong copy, visuals, buttons, product blocks and clean structure for each campaign.

Automation Flows

We build lifecycle automations such as welcome flows, abandoned cart, browse abandonment, post-purchase, win-back and customer reactivation flows.

Segmentation & Personalisation

We segment customers by behaviour, purchase history, engagement level, location, interests and lifecycle stage so messaging feels more relevant.

Domain Reputation Checks

We keep an eye on spam complaints, bounce rates, engagement, list hygiene, sending frequency and authentication so your email channel stays healthy.

Reporting & Optimisation

We track revenue, clicks, conversion rate, unsubscribe rate, spam complaints and campaign performance to improve results over time.

Klaviyo, Mailchimp and Hubspot Email Marketing Management.

Different businesses need different platforms. We use the system that fits your customer journey, integrations, automation needs and reporting requirements.

Klaviyo

Best suited for ecommerce and customer retention. We use Klaviyo for behaviour-based flows, product recommendations, customer segments, repeat purchase campaigns and revenue tracking.

Mailchimp

Useful for newsletters, small business campaigns, audience nurturing and simple automation. We create branded templates, campaign calendars and performance-led improvements.

HubSpot

Strong for CRM-led marketing, lead nurturing and sales alignment. We use HubSpot for lifecycle emails, contact segmentation, workflows, lead scoring support and campaign reporting.

Campaign 1
Revenue / Offer Campaign

Promotional email with strong offer positioning, urgency, product or service focus and clear CTA.

Campaign 2
Education / Trust Campaign

Helpful content, objection handling, comparison, social proof, reviews, case study or expert-led message.

Campaign 3
Retention / Reactivation Campaign

Customer win-back, loyalty, repeat-purchase trigger, bundle reminder, replenishment or personalised segment campaign.

Great Emails Only Work When They Reach the Inbox.

We do not only send campaigns. We protect the long-term health of your email channel by watching the technical and behavioural signals that mailbox providers use to judge senders.

01
Authentication

SPF, DKIM and DMARC checks help prove your emails are authorised and protect your domain from spoofing.

02
Sending Reputation

We watch bounce rates, complaints, unsubscribes, engagement and list quality to reduce the risk of inbox issues.

03
List Hygiene

We avoid blasting unengaged contacts and use suppression, cleaning and segmentation to protect performance.

04
Smart Frequency

Up to 3 campaigns per week can work well when the audience, message and segments are planned carefully.

How We Build Campaigns and Automations That Support Repeat Revenue.

Email works best when strategy, creative, technical setup and deliverability are handled together. We manage the full process from planning to reporting.

01
Email Audit and Growth Review

We review your current platform, list quality, campaign history, flows, revenue attribution, engagement, spam complaints, deliverability and missed opportunities.

02
Customer Lifecycle and Segmentation Plan

We identify the key groups in your audience, including new subscribers, first-time customers, repeat buyers, high-value customers, inactive users and cart abandoners.

03
Platform Setup in Klaviyo, Mailchimp or Hubspot

We organise lists, segments, templates, forms, tracking, ecommerce/CRM integrations and campaign structure depending on the platform you use.

04
Campaign Calendar and Offer Planning

We can manage up to 3 campaigns per week, balancing promotions, product highlights, education, brand trust, customer stories and seasonal opportunities.

05
Copy, Design and Email Development

Each campaign is planned with a clear objective, persuasive subject line, strong preview text, branded design, mobile layout and conversion-focused CTA.

06
Automation Flow Buildout

We create or improve flows that run in the background, helping recover lost sales, welcome subscribers, nurture leads and bring inactive customers back.

07
Deliverability and Domain Reputation Monitoring

We check sending patterns, engagement, bounces, suppression lists, spam complaints, SPF, DKIM, DMARC and branded sending domain setup where required.

08
Testing, Reporting and Optimisation

We review campaign results and optimise subject lines, content, segments, send times, offers, flow timing, CTAs and list quality based on performance data.

Email Marketing Managed by People Who Understand Revenue.

Marketing Breath is led by Atta Din, whose experience includes managing growth for £2 million revenue ecommerce stores, pharmacy websites delivering 200+ orders per day, and rehab centre campaigns generating 20+ admissions per month.

Retention Thinking

We plan emails around customer lifetime value, repeat orders and long-term brand trust.

Campaigns Built for Sales

Each send has a clear goal, audience, message, CTA and performance measure.

Creative Plus Technical Delivery

We combine design, copy, platform setup, automation and deliverability checks.

Data-Led Improvements

We optimise around real behaviour, not guesses — clicks, purchases, conversions and engagement trends.

Email Marketing & Automation Deliverables.

Every email account has different needs, but these are the core areas we can manage as part of your retention marketing system.

Email Marketing Audit

covering campaigns, flows, segments, revenue, tracking, domain setup and deliverability.

Campaign Calendar Planning

with up to 3 email campaigns per week depending on your audience and goals.

Email Copywriting

including subject lines, preview text, body copy, product/service messaging and CTAs.

Email Design and Development

for branded, mobile-first campaigns built inside Klaviyo, Mailchimp or HubSpot.

Automation Flow Setup

such as welcome, abandoned cart, browse abandonment, post-purchase, win-back and reactivation.

Segmentation Strategy

based on purchase behaviour, engagement, lifecycle stage, interests and customer value.

Deliverability Monitoring

including domain reputation, bounce rate, spam complaints, unsubscribes and engagement health.

Technical Sending Checks

including SPF, DKIM, DMARC, branded sending domain and warm-up guidance where suitable.

A/B Testing

for subject lines, offers, layouts, CTAs, send times and audience segments.

Monthly Performance

reporting focused on revenue, clicks, conversions, flow performance and list health.

Email Also Supports Stronger Brand Signals Across SEO, AEO, GEO and LLM Discovery.

Email marketing directly improves retention, but the insights it produces can also support better content, better offers and stronger brand messaging across search and AI discovery channels.

Customer Language for Better Content

Email performance reveals what customers click, ignore and buy. These insights can improve website copy, FAQs, landing pages and answer-led content for AEO and GEO.

Stronger Brand Recall

Consistent email communication keeps your brand familiar, which can support more branded searches, direct traffic, repeat visits and stronger customer loyalty.

More Useful Customer Journeys

Email helps guide users after their first visit, turning one-off traffic from SEO, PPC, PR or social into repeat engagement and measurable revenue.

Revenue Data for Smarter Marketing

We use campaign and flow data to understand what products, services, offers and messages deserve more attention across the full marketing strategy.

Questions Businesses Ask Before Starting Email Marketing

Can Email Marketing Really Generate 35% of Revenue?

For many retention-focused brands, email can become a major revenue channel when campaigns, automations, segmentation and deliverability are managed properly. The exact percentage depends on list size, customer base, product/service type, offer strength, traffic volume and repeat purchase potential.

How Many Campaigns Can Marketing Breath Manage Per Week?

We can manage up to 3 campaigns per week, including planning, copy, design, development, scheduling and reporting. The right frequency depends on your audience, offer calendar and engagement levels.

Which Platforms Do You Work With?

We work with Klaviyo, Mailchimp and HubSpot. We can help with campaign management, automation flows, segments, templates, forms, ecommerce/CRM integrations and reporting.

Do You Create the Email Design as Well?

Yes. We create the design and development for each campaign, including layout, mobile structure, product/service blocks, CTA sections, brand styling and final build inside your email platform.

Do You Monitor Domain Sending Reputation?

Yes. We keep an eye on sending reputation signals such as bounces, spam complaints, unsubscribes, engagement, suppression lists, authentication setup and audience quality.

Do You Build Automation Flows?

Yes. We can build or improve welcome flows, abandoned cart flows, browse abandonment, post-purchase flows, review requests, win-back flows, lead nurturing and reactivation sequences.

Can You Guarantee Email Revenue?

No responsible agency can guarantee a fixed revenue percentage. We build the strategy, campaigns, flows and deliverability foundations that give email marketing a better chance of becoming a strong, measurable retention channel.

Ready to Turn Your Email List into a Retention Engine?

Let Marketing Breath plan, design, develop and manage high-performing email campaigns and automation flows across Klaviyo, Mailchimp or HubSpot.